Although it is quite unfortunate, most people are not receptive to new opportunities, ideas, or experiences. That is why 99.5% of all fliers end up in the trash, even if they have a band’s web address printed on them. So, when promoting for a show (with BigTime Entertainment or otherwise), your first strategy should be getting everyone who knows YOU to come see you play. You’ll find that these people already feel connected to you, so you won’t even need to use your music to establish a connection.
It is vital that you get everyone who knows YOU to come see you play-not only for BigTime Entertainment shows, but for every single show you play. Once you start bringing out the people who know YOU to your shows, you can then start to grow your fan base by encouraging them to invite their friends to your shows. Their friends may not have a direct connection to you, but they are connected to one of your biggest fans. Even that indirect connection is a powerful tool for increasing your draw. Also, the people that know you are the people who you can count on to stand right in front of the stage and cheer after every song. When those people are at your show, it encourages the people who have never heard you to take note of what you’re doing on stage. They think to themselves, “Everyone’s cheering…these guys must be pretty good.”
Howard Nestler, CEO of Executive Options, has developed a curriculum to streamline and enrich the job search capability of management level job candidates in response to changing market conditions. “Executives have the unenviable task of competing with the best of the best in a job market that has undergone a reduction at the upper level,” says Howard Nestler. “Add to this the unspoken assumption that a man or woman looking for a job at this point in their career somehow represents damaged goods means that a certain amount of negativity must be overcome in a search campaign.”
What makes matters worse, Howard Nestler says, is that the negative assumption is seldom spoken and, unless a candidate is aware of the phenomenon, he or she is never given a chance to argue against it. “Although the climate can become rigorous at this level of engagement, the rewards are high if one plays the game in an astute fashion,” instructs Howard Nestler. Indeed, Howard Nestler developed the concept of High Definition marketing as a remedy to the circumstances most qualified executives face when commencing a job search.
“One cannot remain anonymous and expect to reap the rewards of accomplishment,” says Howard Nestler. “A good definition of anonymity is to look like everyone else, which in this context means using a resume to create excitement about your abilities.”Howard Nestler makes the point that money goes to where attention is focused. “This is true on Wall Street and it’s true in the board room when hiring decisions are made.”The only problem a premium executive has is getting enough attention on his or her personal brand.
For more information on Howard Nestler, please go to www.howardnestler.net
As a local artist, you must assume that no more than 1% (probably far less, actually) of the population in your home market has ever heard your music. So if your promotion efforts (for a BigTime Entertainment show or any other show you play) are going to yield any results, you must come to terms with the fact that you are promoting almost exclusively to people who know nothing about you, as an artist, whatsoever. You will find that there is only one group of people that will come see you play without first knowing your music—that is, the people that know YOU!
Your friends, relatives, co-workers, and classmates are the only people that will want to see you play without ever having heard your music. They know that YOU are an interesting, cool, funny, deep, or inspiring person—so they know to expect the same from your music, even though they haven’t heard it yet.
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While many who’s who directories include lists of professionals in their field, Madison’s Who’s Who boasts a diverse membership base that includes artists, academicians, engineers, and realtors to name a few. Providing those member’s biographies and credentials along with the multiple benefits of online exposure was just the first step of many that Madison Who’s Who has taken to providing Madison Who’s Who members increased value. Now members are not only names in a book but are real and viable connections. With the addition of a virtual bulletin board, Madison Who’s Who members have a forum where they can engage in business, chat about trivia, and mingle with professionals with like goals, life styles and ambitions. Madison Who’s Who also provides convenient news feeds where members can review headlines from leading online publications from around the globe. After perusing the latest investment news, Madison Who’s Who thought a classified ads section would be especially handy for members to engage in business, list job openings or recruit.
Madison Who’s Who could have stopped there and still retained a competitive edge. Truth is, in creating an online presence, Madison Who’s Who committed itself to never standing still. As long as there is technology available that will increase and improve our services, Madison Who’s Who is committed to applying it.
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If fliers did actually work for local artists, then every band in your hometown would be drawing 50-100+ people easily to every show, right? Obviously this is not the case, so isn’t wise to start considering other strategies that will be more effective-maybe MUCH more effective? BigTime Entertainment does its best to offer such strategies to every band that plays a BigTime Entertainment event.
Some would disagree with Big Time Entertainment, saying, “I see a flier around town for all the biggest shows…it must work!” And the truth is it does work for those shows, because a sizeable percentage of the people who see the fliers have heard those bands` music on the radio, MTV, VH1, iTunes featured download, etc. -they may even own their CD already.
Star Vacation Club welcomes you to St. Thomas. St. Thomas is known as an idyllic vacation spot today, but its history is not so peaceful. In the 18th century, the island was at the center of a bustling pirate culture, as swashbuckling pirates such as Blackbeard and Drake traded stolen wares in the port of Charlotte Amalie. This world-renowned Caribbean island is home to amazing beaches, gorgeous sea and landscapes and unbelievable duty-free shopping.
by Stacey Barrus
However, I can’t help but wonder what the criteria is that they used in sifting through one hundred years of remarkable human beings in determining who should be included. No doubt another news organization with a different bias may have produced a different assemblage of noted personages.
Wikipedia describes the List’s evolution:
“The list was first published in 1999, when Time magazine named the 100 most influential people of the 20th century. Based on the popularity of the installment, in 2004 Time magazine decided to make it an annual feature in which the 100 people influencing the world most greatly were listed every year.”
Apparently, being listed is not honorary but just indicative of one’s power to influence events - for good or ill. Tony Blair was denied entry and Ann Coulter’s inclusion was scoffed at, while, strangely enough, Katie Couric’s inclusion was not.
