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Howard Nestler announced to a group of individuals interested in executive marketing the “Five Reasons” premium executives are not hired when applying for jobs that would suit them and actually require their specific skills. “The first reason is visibility,” Howard Nestler told them. “Most executives lack the kind of visibility required to make them a valuable commodity.” In other words, they have performed their duties in previous engagements, but failed to advertise their accomplishments to other companies in their sector; their statistics are hidden from view. Nestler makes the point that, “Companies should be aware of an executive’s accomplishments long before an opening occurs.” Ideally, the demand for an executive should be created in advance of a job search.

“The second reason has to do with positioning,” Howard Nestler asserts. “When an executive’s resume appears in a package of other resumes, his or her positioning is that of someone needing a job, which is a negative.” Howard Nestler instructs that a company must be made to want the executive more than the executive might seem to need the company.

“Urgency, or the lack of it, is the third reason executives don’t get the jobs they deserve,” says Howard Nestler. Employers have too many options in today’s job market. Unless they are afraid that an executive will be snapped up by a rival, they have little incentive to move aggressively.

Underestimating the impact of the intangibles a man or woman brings to the position is reason four. Howard Nestler points out that, “None of these intangibles are articulated on a resume. A CEO would need to be clairvoyant to be able to see these values in an executive by looking at a resume.”

Howard Nestler believes that the very first impression a CEO has of an individual will set the tone for everything that is to follow. Howard Nestler says that, “That first impression will dictate what priority the candidate will be given and will most certainly affect the offer made to that candidate.” Asked for what advice he thought would be most important for a job candidate to hear, Howard Nestler answered. “Avoid reason five; don’t follow the herd.”

For More Information Visit www.Howard-Nestler.com