ANBLIK Weblog

Howard Nestler, CEO of Executive Options, released a critical analysis today comparing the effectiveness of marketing versus conventional job search methods in the current job market for upper level executives.

“When a top level executive moves onto the job market today, it is likely he or she has entered into an involuntary, de facto retirement,” says Howard Nestler. “Too many highly qualified men and women are making themselves available and rule of thumb quotes one month of job search for every ten thousand dollars of desired income. For that reason, I thought an examination of job search methods would be instructive and helpful.”

The most notable finding in the analysis was that a conventional approach tends to cut off more than eighty percent of the potential engagements for an executive. “They seek out openings ignoring the fact that there isn’t a corporation in the world that can’t use one more problem solver,” Howard Nestler explains. “The last thing one should do is limit one’s possibilities to openings that everyone else seems to know about.”

According to Howard Nestler, the most dynamic advantage that marketing enjoys is that it causes companies to come to the executive whereas a conventional job search has the executive knocking on doors. “It’s not a very dignified approach for someone who purports to have superior skills.”

Howard Nestler’s comparative analysis is available to executives as well as those involved in professional job search companies.

“The better one is armed with knowledge,” says Howard Nestler, “the better one is able to succeed at a given activity.”

To read more about Howard Nestler go to www.howardnestler.org