ANBLIK Weblog

BigTime Entertainment believes that every band should use whatever promotion techniques are most effective for them, but below is an explanation of techniques officially recommended by BigTime Entertainment. Big Time Entertainment DOES NOT recommend the use of traditional paper-fliers sometimes called handbills for promoting shows, except in the case of a very well established act (average draw of 500+ per event).
The fact is people can’t hear your music on a piece of paper. No matter what words or imagery it may include, a piece of paper simply cannot connect people to your music. The same is true of print ads in newspapers and show listings on websites. In almost all cases, the rule is “NO MUSIC = NO CONNECTION.”